Rather weird no one seems to ve commenting on the game prices...
18.99£ for a 2h experience seems rather expensive. Technology has evolved to a point were even VR games can be made and sold cheaper. This Oculus targeted demographic It's clearly "rich" or "very rich ".
I'm not rich myself but never had i have to think so much and read so many reviews, to make sure I'm not droping 29.99£ in the wind.
Make more deals, at least, and make them last lesser time, not 6 days, in order for other deals to come in.