Membership including family sharing option
I think there should be a membership(monthly and yearly purchase option) that can include a discount on games and a family sharing option between a certain amount of Facebook accounts. This way there’s still money that could be made and I believe more people would be willing to purchase more VR headsets. I absolutely love my sons VR I bought him. I was going to get the new Xbox but purchased this instead and I’m highly satisfied with my decision! I want to buy me one now but having to repurchase the games is what’s holding me back from doing it. I would definitely be willing to pay for a membership just to be able to share the games and content.

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savanna benzel commented
Xbox one you can share with one other person. You could incorporate a limited family share option so not one person is sharing with several friends and family.