Due to the lack of software on the store, and the high price of each game, it would show to your clients a bit of care if you add a Sales category on the Oculus Store or even to have Sales, as most of the games never go on sale and it does seem Facebook doesn't care about their clients. Other idea is trying to support more software coming to your store as it is truly lacking and makes it feel like the company doesn't care at all about their own product.