"Companion App" on the Quest itself.
I don't own a phone, so it's been a high-friction part of the Quest's usability, but even if I had one -- why? Why aren't the Quest's features and options controlled from itself? Wouldn't this be easier for everyone if they didn't have to use their phone? Maybe not because everyone is more attached to their phone than anything...
The only rationale I can think of is that it was convenient to have the device initialized with an account (from the phone). But the need for multiple accounts is strong and this probably also requires some account management and ability to link a local/device account with Oculus account anyway. Maybe the companion app ended up being a crutch which led to design decisions that are hard to get away from now...
This is frustrating for me because the Quest is the kind of non-phone mobile computing device I can enjoy... but it requires a phone (or maybe a tablet, but I don't really have a use for one of those either).
Diego Bezares commented
Needing a companion app is a high friction part of the headset install and setup. It feels like "itunes" to me.
Why do you need an Android or IOS phone to enter standalone VR ?.
Kyle Drinks commented
My thinking too. I had to borrow a phone for setup, and it added unnecessary complication to the process (especially because I had to keep enabling things that were turned off on the phone - bluetooth, location etc - and Google Play was hidden by default and that had to be turned on too. It added about 20 minutes to setup time unnecessarily.)
I don’t see why it couldn’t all be done through the headset directly – logging into wifi etc. There’s no reason for the phone requirement except maybe data collection/spying. The headset would be truly standalone then.
Or just give the option to do setup via a PC or browser - I have a PC and browser right here in the room that I keep my Quest in.