Don't hide prices for applications that you already own
It would be nice, if when you view the store page for an item, if it would still show you the price/discount for things that you already own. This makes it easier to recommend good games to friends (hey, my favorite game is only $10!), and it will help out when game gifting is inevitably added. I understand why it is currently replaced with the 'Start' option, but then it should just put the price somewhere else on the store page.
Also, woo, the first feedback!
Exactly my thoughts. You can actually view the price if you enter the web while not logged in but your option is far better.
Aaron Nanto commented